Soul | Accor / Qantas Club: ‘See More’
63
portfolio_page-template-default,single,single-portfolio_page,postid-63,,qode_grid_1300,qode-content-sidebar-responsive,qode-theme-ver-9.1.3,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Accor / Qantas Club: ‘See More’

Brief: We were engaged to create a culture video which captured the essence of empathic customer service, for the nationwide rollout of Qantas Club lounges as part of the new Accor / Qantas partnership. The idea was to inspire staff who were undergoing a cultural training program called “Peoplology – The art of human connection”. This culture program empowered staff to empathise with customers and each other in their everyday work. Working with over 40 actors and extras, we created a seamless ‘one-take’ narrative around the inner monologue of people present in the lounge. Seen in this context, the viewer immediately “sees more” behind each person, allowing human connection on a more meaningful level. 

 

What we did: Production / Directing / Post Production / Script writing & character development / Casting / Pre production and 3D Pre-visualisation / 3D Extra replacement VFX

Results: Following the rollout of this video in conjuction with training programs to Accor lounge staff across the country, service levels in airport lounges were dramatically increased.

Client:

Accor Hotels / Qantas

Agency:

Human

Campaign:

Qantas Club / Peopleology Roll Out